5 Easy ways to carry out your own Pinterest Audit
If you’ve been getting frustrated lately about a lack of results from your Pinterest marketing efforts…..it could be time to carry out your very own Pinterest audit.
I hear lot of bloggers make the complaint that Pinterest doesn’t work for them and their business. The problem usually isn’t Pinterest at all. It’s normally that they just aren’t using it properly.
If that sounds like you, you’re in luck.
This blog post will take you through all the steps for carrying out your very own account audit and get Pinterest working effectively for you.
1. Check that you have a business account
First things first, before you do anything, are you using a business account?
If not either create a fresh business account (it’s free!) or convert your personal account to a business one.
Having a business account will ensure you have access to those all important analytics, which will help us work out what we’re doing well and what we’re doing not so well (more on that later).
You’ll also want to make sure you’ve:
- Claimed your website
- Enabled rich pins
2. Make sure your profile is optimised
I’m not gonna delve too much into keywords in this post (that’s a whole blog post of its own!).
But you need to make sure your profile and account are optimised with your researched keywords.
These should be included in your:
- Profile name
- About me section (Bio)
- Pin descriptions
- Board names
- Board descriptions
3. Clean up your Pinterest boards
Your Pinterest account isn’t about you, it needs to be all about the audience you’re trying to attract.
So your Pinterest boards need to be all about your ideal audience and what they’re searching for.
For example, if you’re a copywriter your ideal audience is probably looking for copywriting tips, website copy, sales pages and maybe how to write an email newsletter. All of these would be appropriate boards to have on your profile.
Your audience would not be interested in your Keto Diet and having a board like this visible on your profile is just super confusing. You don’t need to delete these boards, just make them secret so your audience can’t see them.
You also want to avoid “cutesy” board names. Board names like “Boss Babes Rule” means nothing to Pinterest. It’s not a searchable name and Pinterest can’t read it, so it’s very unlikely that a board with this name will come up in search results.
Stick to something like “Female Entrepreneur”. Users are much more likely to search for a term like this and Pinterest can actually read it.
4. Create some fresh pins
Pinterest have explicitly told us now that they want fresh content from marketers.
So that’s exactly what we should be giving them!
An easy way to create some quick, fresh content is to create some new pins.
To make this even easier, you could create a set of templates in Canva that you can go back to every time you need to create pins for a new blog post.
5. Check your analytics
No audit is complete without analysing the data!
Go into your analytics and under Claimed Accounts on the left hand side, make sure just your website is selected.
Now scroll down to Top Pins and from the drop down menu and have a look at Link Clicks and Saves.
The pins with the top results give you an indication as to what your audience is interested in.
This data will tell you what you need to be creating more of.
Let’s say your a social media manager and your best performing pin leads to a blog post called “Grow your brand with Instagram”. What content can you create that compliments this blog post and gives your audience more of what they’re craving.
Here’s some ideas:
- How to create engaging Instagram stories
- How to sell on Instagram using direct messages
- How to grow your Instagram audience organically
How consistent are you being on Pinterest?
If you don’t have time to pin manually every single day on Pinterest (and let’s be honest, who does?), then it could be a good idea to invest in a scheduler.
My go-to scheduler is Tailwind, which is an official partner of Pinterest.
I really hope these tips help!
You should be carrying out an audit on your Pinterest account on a regular basis and you should use this as an opportunity to make sure your current strategy is working.
Let me know in the comments which tip you found most helpful.